Kurv.

Antonio Marras is heading an initiative to benefit SIDACTION in conjunction with the famed French swimming champion Frédérick Bousquet.

KENZO is launching a new model of men’s underwear equipped with a small visible pocket on the exterior to carry one’s condom and to remind everyone that condom usage is the only way to protect ourselves and those we love from the HIV virus.

Five condom packages in five different prints from the men’s KENZO Défilé collection have been specially created by DUREX for the project as well.

On each of the packages one of the five letters that make up the word KENZO create a collectable aspect and also remind us that protected sex can still be fun.

Frédérick Bousquet (who will be without a doubt one of the leading lights of the French national swim team at the London 2012 Olympics) and Antonio Marras, hope the media attention linked to Frédérick’s participation in this project will help to reinforce and increase support for SIDACTION.

Available from the end of January in KENZO stores the sale of this underwear will help to finance the work led by SIDACTION since 1994 for those affected by this disease as well as well as its support for those who search for a cure.