Kurv.

The ides of March.

Australian Choice Magazine, a respected source for consumers for many years made the following comments regarding food marketing and parental responsibilities.

Importantly Kurv Magazine would like to draw your attention to the following sentence;

 “...Ultimately, parents are responsible for what children eat...”

Obesity rates for adults and children within populations of first world countries are growing at an alarming rate.

Kurv Magazines suggests that in fact an overwhelming number of parents do not take responsibility for their children, they abbrigate their parental responsibility, So relying on a motherhood statement as though it represents an accurate portrayal of the current reality  is infact at the heart of the problem.
Worse, it becomes an impossible impediment for the basis of a rational debate on advertising standards and practice.

Cutting to the chase Kurv believes that the time has come to stop treating the symptoms and concentrate on the cause of the problem. The problem is that a sizeable percentage of parents within first world countries do not understand or practice their duty of Parental Responsibility. It is time for politicians to recognize the appalling state of our children can best be addressed through legislation and educating for a minimum set of standards of Parental Responsibilities.

Kurv Magazine.

Fed up with junk food marketing by Choice Magazine can be seen here.

 “...The Issue...Current regulation does not protect children from being bombarded with ads for junk food...”

“...If ads didn’t influences kids, food manufacturers wouldn’t spend millions on them every year....”