WHY, Wally Hermès Yachts: a new art of living on the sea is born.
Ancona, Italy. September 22, 2009. WHY, Wally Hermès Yachts, today unveils a revolutionary
approach to cruising in motor yachts with the presentation of a full size model of its first born, an
innovative 58 metre-long 38 metre-wide yacht, in Ancona's shipyard.
Wally Hermès Yachts: a joint-venture.
WHY is the result of the joint-venture signed in June 2008 between Hermès and Wally, to develop a new type of motor
yacht redefining the art of living on the sea. The iconic Parisian house and the iconic Monaco yacht brand formed an
equal partnership whereby each company is fully involved in all aspects of the conception and design of each project.
Pierre-Alexis Dumas, Artistic Director of Hermès says : “When we met, in autumn 2007, Luca Bassani Antivari, President
of Wally had thought about asking Hermès to accessorise the interior of one of his boats. I was impressed by the daring of
his projects. My instinct was to get on board with him and go and seek out new territories in yacht design, but I had no
interest in speed.”
Luca Bassani Antivari explains: “What I’ve always liked about Hermès, aside from its intrinsic quality, is its audacity and
radicalism; its desire to go beyond trends, to make no compromises and to maintain the authenticity of the house. Wally
shares the same values, ‘Hermès-on-Land’, ‘Wally-on-Sea’: inevitably our paths had to cross.”