B.zero1 made its worldwide debut at the start of the new millennium and immediately enjoyed an extraordinary success. Its spiral design is a metaphor of transition, from the extremes of beginning to end, the coexistence of past and future. Its name, apparently cryptic, is simply the B of Bulgari combined with ‘01’, the starting point, timeless, universal sign of ‘beginning’. B.zero1 harmoniously combines two classic Bulgari icons: Tubogas, the beloved collection from the early ‘70s, and the famous BVLGARI BVLGARI double logo.
The B.zero1 line has undergone an interesting evolution over the years. The original gold rings were embellished by diamonds and other gems which were later simplified to create bracelets, pendants, earrings, wristwatches and even several lines of handbags.
At once exclusive and playfully accessible, B.zero1 has become the most successful collection in Bulgari’s history, with more than 1,400,000 pieces sold since its introduction. On the occasion of its 10th anniversary, B.zero1 proposes a restyling of it’s by now classic forms, using new combinations and innovative materials, with fully 15 new variants.
A noteworthy example is the historic ring that becomes particularly precious with the introduction of a surface entirely in diamond pavé, where the different dimensions of the stones, expertly set into the curve of the ring, create an extraordinary luminosity that gives new depth to this new version of a Bulgari classic.
Another significant innovation of the 2010 collection is the unexpected combination of pink gold and ceramic: one new model from the B.zero1 line presents the two external geared rings with the traditional BVLGARI BVLGARI logo in pink gold, in extroverted contrast with the spiral shape in white or black ceramic.
This exciting combination draws its inspiration from the transgressive Chandra collection, launched in 1994 and whose name in Sanskrit means ‘moon’, the soft white luminosity of which is evoked by the purity of porcelain.
Now, for the first time, the contemporary and creative soul inherent in the B.zero1 collection has inspired an unprecedented collaboration between Bulgari artistry and contemporary art. Anish Kapoor, one of the world’s most acclaimed living artists, has been invited to revisit Bulgari’s iconic ring. Long one of the major figures on the international art scene, the Indian-born and London-based sculptor has exhibited his monumental works at MoMA, the Royal Academy, the Kunsthalle and the Guggenheim, to name but a very few. Mr. Kapoor has always focused a good part of his artistic inquiry on the manipulation of different metals and their distinctive reflections. In fact, some of his most famous sculptures investigate the concave surfaces of steel, which have now become the source of inspiration for Anish Kapoor’s new B.zero1 ring.
As such, the artistry of an historic Bulgari tradition becomes a singular work of art.